There is today so much focus on climate change and green products, that the marked is saturated with sustainable products and tips to living a green life style that it is threatening the important messages to drown and make people either take the wrong decisions and actions, or make them paralyzed of all these complex choices.

“A myriad of suggestions of what to do and how to do it has emerged to such an extent that public as well as private space is glutted with “green messages”. […] One could however, adopt a critical stance towards this plethora of appeals to react to climate change. Not so much owing to the risk of “climate nausea” as to the risk of loosing sight of what really needs to be done in the midst of the green upheaval.” (Line Hasle)

Line Hasle writes in her article Discussing Climate Change with Marx and Spinoza about how the logic of ethical consumption addressing climate change – so-called “green consumption” or “pro-ecological consumption” – entails an ideological mode of existing. And how this new awareness might end up becoming more of a business strategy than actual concern for the environment, which can mislead and drown the users and be counter productive for the fight against climate change.